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Search Engine Optimization is the ongoing process of tweaking and
contorting your website to make it attractive to the Search Engines.
This trade, when applied, will help your website appear higher in
the search results under desired targeted search terms.
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Optimizing, or strategically maintaining your websites’ free
listing traffic, is an integral component of your online marketing
campaign. Without S.E.O., a website has little chance of attracting
visitors in most competitive market places.
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Targeted search terms are the “keywords” and “phrases”
your target consumers are using to research your product/services
online. It obviously makes sense to be found when your potential
clients/consumers are researching your product/service.
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No one can guarantee any position within the Free Listings. An S.E.O.
firm can only guarantee that they will constantly work on a website
to help its search rank improve. If you would like guaranteed visibility,
that can be acquired through Paid Listings.
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Free Listings are the general search results that are listed in
order of relevance by Search Engines individual algorithms. Generally,
websites that are not being optimized can only be found through
paid advertising and cross-marketing traffic.
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Generally, there are two types of paid listings: Auction based paid
advertising and advertising banners on other websites and Search
Engines.
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Cross-marketing traffic refers to the visitors that found a website
as a direct result of other off-line marketing. For example, your
print campaign will motivate an interested consumer to visit www.yourwebsite.com.
That visit is a direct result of your print campaign, not your online
advertising.
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Yes, Wise Law Group, LLC can manage all of your
Online Advertising.
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When a Search Engine constantly “notices” your website
and lists it within its search results, your website has been indexed.
There is no guarantee that a Search Engine will index any website.
Building the site properly and promoting it properly are very important
factors in achieving Search Engine indexing for your website.
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There are three major Search Engines. Google, Yahoo and MSN (Microsoft).
These three Search Engines drive the majority of online traffic.
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