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8/10/2004
Local
Targeting with Pay Per Click Ads
Local Marketing with Search Engine Advertising
Now both Google and Overture offer the ability to target
very specific locations, within 20 miles from a specific point by
using the physical address or longitude and latitude. This precise
method of targeted PPC advertising is still quite new, but will
likely shift over to the second tier engines in time if it proves
to be beneficial to both advertisers and searchers.
8/9/2004
Search
Engine Marketing Budgets to Triple by 2009
Search engine marketing spending will nearly triple by 2009, according
to a JupiterResearch study. The forecast, released today, sees the
market for paid search growing 189% from $1.9 billion in 2003 to
$5.5 billion in 2009. The sharp rise in the cost-per-click of paid
search in addition to the increase in paid clicks will drive this
market. The average click price will jump to $0.47 in 2009, a 62%
increase from $0.29 in 2003.
8/10/2004
FTC
Blocks Windows Messenger Pop-up Advertising
The Federal Trade Commission said on Monday they had reached a settlement
with San Diego-based D Squared Solutions that bars the company from
sending pop-up ads via Windows Messenger Service. D Squared Solutions
had used a little-known Windows feature to serve unwanted pop-up
ads to Windows Messenger users.
April 2004- Comoms launches Atkins & Markoff Family
Website
www.oklahomafamilylawcenter.com
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