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Pay Per Click advertising , or PPCis a very fundamental
element of an effective legal marketing internet strategy. There are two
main pay per click search engines most commonly used by companies;
Google (www.google.com) and Overture (www.overture.com).
Pay per click (PPC) advertising consists of creation and
implementation of custom advertisements for carefully selected
keywords and search phrases that are relevant for your website
to be found under. These advertisements are then dispersed
to users when the keywords or search phrases you have selected
are typed into various search engines. When the user clicks
on your advertisement, you will pay a fee. The fees for each
click vary per keyword. On Overture, for example, placement
is offered in an auction system, where each company that
wishes to have their website found for a specific keyword
will bid to do so. The law firm with the highest bid will
have the top placement for that keyword. Google, however,
has a much more complex system for their pay per click advertisements.
There is no secret to buying pay per click advertising.
The main difficulty law firms encounter is the management
of their comprehensive pay per click campaign attributable
to so many variables and limitation of time to this type
of project.
Our legal marketing consultants carefully create an effective
pay per click campaign for your law firm and ensure it is
maintained on a daily basis. Monthly reporting is provided
for ROI analysis. Contact us today to start your PPC campaign
today!
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